All commercial buildings have some type of outdoor lighting.

These lights range from wall packs, security flood lights, landscape lights, to architectural lights.  Gooseneck lighting outdoor fixtures fall into the category of architectural lights.  They lend a certain aesthetic to the edifice of any building that contributes to its attraction factor.  They also provide much needed sign lighting for companies who need to showcase their logo at night.

While some companies may want to do this only to subconsciously advertise their brand to people passing by, other businesses that are open at night, such as retail stores, hotels, motels, and services organizations, rely on gooseneck lighting outdoor sign lights to bring customers through their doors.

These fixtures are highly effective in lighting signs and building edifices.

The name “gooseneck” comes from the design of the fixture itself.  It consists of a base that can mount to either or horizontal a vertical surface, a long arm (much like that of a goose) and a lamp housing that is attached to the end of the arm.  The arm extends outward from the building or sign, and the housing adjusts to angle the light onto the sign.

Wall mounted gooseneck lighting outdoor fixtures allows a company to light their sign without any intrusion of the fixture into the logo. 

This looks much more sophisticated than other sign lights that may extend into the field of vision and obscure lettering from other vantage points.  Also, the decorative nature of these luminaires is in and of itself an advertisement.  They come in many different sizes, finish options, and styles so that their appearance can be matched to the architecture of the building and the color of their surroundings. 

In the corporate world, goosenecks are most commonly mounted to signs and awnings.

The versatility of these lights allows them to be customized to specific environments.  For example, if a law firm has a sign right above their building entrance on the front wall, gooseneck lighting outdoor lamps can be mounted above the sign, extended outward from the wall, then angled back and downward onto the name of the firm.

Many highly-rated restaurants also use this technique in order to differentiate themselves from generic food services industries that advertise their brand in neon. 

Chances are, if people are looking for high quality food and romantic atmosphere, they are more likely to pull into a restaurant illuminated by architecturally aesthetic sign lights than they are to a restaurant with a flashing neon sign. 

Gooseneck lighting outdoor fixtures improve business for high quality hotels.

In high-transit areas, you seldom see just one or two hotels or motels.  You see a string of lodgings all trying to get your attention.  The less expensive ones typically have a bright neon sign that flashes to catch the eye.  Of course, less expensive motels are known to have their limitations.  Hotels that cater to people who want to have a higher level of amenity, and who are willing to pay for it, should light their sign with gooseneck lights in order to distinguish themselves as places of comfort and refinement.